The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the global $350-billion direct-to-consumer marketplace. Our membership is comprised of companies that use the power of direct response marketing to sell goods and services on television, online and on radio. Our members practice a sophisticated and accountable marketing methodology, leveraging video and audio to compel a direct and measurable response.
ERA works hard to protect the regulatory and legislative climate of direct response marketing while ensuring a favorable landscape that enhances direct response marketers’ ability to bring quality products and services to the consumer. In addition, we strive to promote thought leadership and the sharing of knowledge to advance the direct response marketing industry, as well as to facilitate relationships that help members to drive their businesses’ growth and profitability.
Use this app onsite at ERA events to make the most of your networking and learning experience.